ASEAN…The Emerging Automotive Hub of the World

Automotive Summit 2015
“ASEAN…The Emerging Automotive Hub of the World”
24th – 25th June 2015 : Grand Hall 203 and Meeting Room 210

BITEC, Bangkok

“ASEAN…the Emerging Automotive Hub of the World”, How could it be? This question is still be the challenge, especially in the meaning sustainable in the competitiveness for ASEAN automotive industry as of the production base of the world. Automotive policy and investment among ASEAN countries are the key of success to bring the ASEAN meet the goal of collaboration in automotive industry to promote ASEAN as a single market and production base of the world. The year 2015, as realized, ASEAN Economic Community is completely effective. The foreign direct investment is increasing continuously in the region especially Thai, Indonesia, Malaysia and also Vietnam, Cambodia and Myanmar. However, nowadays the energy supply and demand for fossil fuel is the global issue which resulted in automotive technology and industry development to use the alternative fuel and advance technology vehicle such as Hybrid vehicle, Plug-in Hybrid vehicle, Electric vehicle and also the fuel cell vehicle to reduce the CO2 in the transportation and industry and for energy saving. In addition, the emission standard and safety standard is higher upgrading. Both collaboration and competition among ASEAN in automotive industry are the challenge for government to stipulate the policy and regulation and also the challenge for the private sector to strategize their business.

Welcome speech by
Mr.Vichai Jirathiyut,
President of Thailand Automotive Institute
Summit Remark by
Mr. Suttisak Wilanan
Deputy Managing Director
Reed Tradex Company Limited
Opening speech by
Mr.Supachai Watanangura,
Board of Director, Thailand Automotive Institute
“Rebirth of the UK's Automotive Industry:UK Policy and Automotive Road Map” by
Mr. Ben Reynolds
Vice President, Mira-Asia

“ASEAN Automotive Regulation: Standard and Quality of Vehicle and Parts to Global Market" by
Mr. Chaiyavat Tangkrock-Olan
Director, Community Products Standards Division Thai Industrial Standards Institute

Panel Discussion
“Automotive Policy and Investment in ASEAN”

Panel Discussion
“Automotive Policy and Investment in ASEAN” by
Mr. Wu Huan
President, SAIC Motor – CP Co.,Ltd.

Panel Discussion
“Automotive Policy and Investment in ASEAN” by
Mr. Jan Ehlen
Automotive Working Group,
European Association for Business and Commerce

Panel Discussion
“Automotive Policy and Investment in ASEAN” by
Mr. Thanawat Koomsin
President, Thailand Automotive Industry Association (TAIA)

Panel Discussion
“Automotive Policy and Investment in ASEAN” by
Mr.Vichai Jirathiyut,
President of Thailand Automotive Institute
Token of appreciation to sponsors and supporters

Thailand National Electric Vehicle Campaign by
Yossapong Laoonual, Ph.D
Department of Mechanical Engineering
Faculty of Engineering
King Mongkut’s University of Technology Thonburi (KMUTT)

Korean Activities Toward to xEV by
Professor Octaeck Lim
University of Ulsan, Republic of Korea

Toyota's Development of Environmental
Mr. Yasuki Nakagawa
Vice President, Technical External Affairs Division,
Technical Center, Toyota Motor Asia Pacific Engineering & Manufacturing Co., Ltd.

Introduce of Measurement Techniques Regarding
Mass Emissions and Real Time Fuel Consumption
Using Direct Exhaust Gas Flow Meter
Mr. Masanobu Akita
Section Leader PM/Sampling Technology Team Energy System Analysis R&D Department
Horiba, Ltd.

Toward Sustainable Transport (Activities toward Low Emission Transportation) by
Mr. Tali Trigg
Team leader of the Transport and climate change project, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

State-of-the-art Technology for Combustion Analysis Application on Test Bench and In-vehicle Calibration
 by Dr. Ing.- Andrea Bertola
Business Development Manager Asia, Kistler Instrument (Thailand) Co., Ltd.

Integrating Finite Element Modeling,
Design Optimization and Simulation

Streamlines Product Development Process by
Mr. Songchai Sanhawong
Manager, Technical Services
Hitachi Sunway Information Systems (Thailand) Ltd.

COMAU FLEX and Aluminum Joint-Technology
by Mr. Tian Li
Technical Manager
COMAU (Thailand) Co.,Ltd.

Metal Injection Molding Future Production
Technology for Automotive

by Dr. Stephan Koehne

Mazda’s Way toward the Ideal Internal
Combustion Engine
Mr. Ichiro Hirose
Executive Officer and General Manager
Powertrain Development Division
Mazda Motor Corporation

Future Trends in Lightweight Material Technology & BMW’s Global Procurement Policy
by Mr. Gerhard Heinemann
Vice President of Purchasing, Japan, Korea,
India and SEA, BMW Group

World Business Council for Sustainable Development (WBCSD): Sustainable Mobility Project –
Sathorn Model

by Mr. Yutaka Okayama
Senior Executive Advisor, Toyota Motor Thailand


Development Trends in Connectivity Technology and Automotive Market
by Mr. Gary Han Wee Kwang
Regional Product Manager (RF component / modules) Thai Murata Electronics Trading, Ltd.

Functional Safety in Automotive and Practical Application
by Mr. Naim Husni Bin Latif
TÜV Rheinland

Vehicle Incident Detection System
by Using Multi GNSS

by Mr. Raksit Thitipattanapong
Visiting Research Engineer, Smart Mobility Research Center, Chulalongkorn University

ITS Technology for Road Safety
by Dr. Passakon Prathombutr
Director of SRI (Service Research & Innovation program), NSTDA
President of ITS-TH Association

Future Mobility Solution –
What Drives Us in the Future

by Mr. Frank Ramowsky
Vice President Mobility, Intelligent Transport Systems,
E-Mobility, TÜV Rheinland

Regulation ECE 94.02 and ECE 95.03
by Mrs. Marta Anglės Torradeflot
Homologation Engineer
Applus IDIADA Group

Emerging Markets and Trends of Automotive Industries in Thailand after
Implementation of UNECE REGULATION
by Dr. Saiprasit Koetniyom
Associate Professor
King Mongkut's University of Technology North Bangkok (KMUTNB)

Pass by Noise Regulation as ECE R41 and ECE R51, - Vehicle Exterior Noise Engineering
by Mr. Yunseon Ryu(Yoo)
Automotive Application Expert
Brüel & Kjær Sound & Vibration Measurement

Virtualization in Regulatory Testing
by Mr. Thanawai Srisompong
Expert Technical Sales – ASEAN & Australia, ETAS

Active Safety (ESC Technology)/Autonomous Emergency Braking (AEB)
by Mr. Leon Quinn
Senior Sales Manager – Chassis Systems Control
Bosch Automotive (Thailand) Co., Ltd.

Vehicle-to-Vehicle Full Crash Test for Research and Development
by Mr. Wolfgang Rohleder
Manager Sales and Applications,

What is Function Safety and Short Introduction
of ISO 26262

by Mr. Yuji Ito
ASEAN Homologation Manager
TÜV SÜD (Thailand) Limited

Sled Testing for Development of Restraint Systems
by Mr. Stefan Häusler
Sales and Applications

Automotive Component Safety and Durability
by Mr. Rick Zieman
Regional Sales Manager
MTS Systems Corporation

ASEAN – AEC Status of the Harmonization of Automotive Approvals
by Mr. Manfred Lottig
Vice President Mobility South East Asia and Director
TÜV Rheinland Malaysia Sdn. Bhd.

Update World Harmonization of Vehicle Regulation
1958 Agreement Revision 3 Issue

by Ms. Jiraporn Kaewkraisorn
Chief of Vehicle Regulations Sec

Basic Knowledge of Compounds for Application Use in Automotive Tire to Meet the Standard Requirements
by Ms. Orawan Supabpornchai
Research Assistant at Rubber Technology Research Centre (RTEC), Mahidol University

Tire Standard Regulation Related the Performance, Safety and Environment
(ECE R54 ECE R75 ECE R30 &ECE R117)
by Dr. Stephan Koehne
Testing Service GMBH

A Development of the Tread Pattern for Retread Truck Tire Industry in Thailand
by Asst. Prof. Supasit Rodkwan, Ph.D.
Mechanical Engineering Department,
Faculty of Engineering
Director, Center of Excellence in Rubber Mould (CERM) Kasetsart University

Thailand Direction for Adopted and Enforcement the Tire Regulation
by Mr. Surajitr Wanpae
Director of Group 4 Standards Development Division Thai Industrial Standard Institute (TISI)

Thailand Current Status and Future Plan for Tire Testing Infrastructure
by Mr. Worawuth Kovongpanich
Regulation Testing Devision Manager
Thailand Automotive Institute