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TAQA Awards 2018

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On December 7th, 2018, Thailand Automotive Institute (TAI) collaborated with Inter-Media Consultant Co., Ltd. and Custom Asia Co., Ltd. to reveal results from car user and consumer need surveys which would be applied for Thai automotive related product and industry development and enhancement of automotive operator as well as present awards to them in the 17th THAILAND AUTOMOTIVE QUALITY AWARD 2018 (TAQA Award 2018). In this regard, Mr. Somchai Harnhirun, Deputy Minister, Ministry of Industry, presided over the event and presented awards at Jupiter 4-5, Challenger Hall, Impact Muangthong Thani.

TAQA award 2018 is given based on results of survey and research from 3,962 car users, nationwide, for their satisfaction to products, services and images of automotive manufacturers along with automotive related products. The results indicate that most of car buyers surf information on Internet before buying a new car. Electric Vehicle (EV) is received more interest than previous 2 years. The first priority factor for making a decision is exterior that is right for driver followed by fuel consumption rate (economy) of vehicle.

In 2018, there are 3 winners for Excellence Award, which is presented to automotive operator who receives outstanding satisfaction title for 5 consecutive years. Mazda is awarded for Excellence Award – Outstanding Brand Image : Innovation, while Ford is the winner of Excellence Award – Outstanding Brand Image : Good Handling. Shell is awarded for Excellence Award – Automotive Related Products : Lubricant.

“Toyota” still carries consumer’s favor and receives following awards;
- Outstanding After Sales Service Satisfaction : Passenger Car and 
- Outstanding Sales Satisfaction : Passenger Car
- Outstanding Sales Satisfaction : 1-Ton Pickup Truck
- Outstanding Initial Quality Satisfaction : Small Passenger Car
- Outstanding Initial Quality Satisfaction : Compact Crossover
- Outstanding Initial Quality Satisfaction : 1-Ton Pickup 2-Door Extended Cab
- Outstanding Initial Quality Satisfaction : 1-Ton Pickup 4-Door
- Outstanding Brand Image : Good Corporate Social Responsibility
- Outstanding Brand Image : Environmental Friendly

This year, “Mitsubishi” receives 3 awards which are 1). Outstanding After Sales Service Satisfaction : 1-Ton Pickup Truck 2). Outstanding Initial Quality Satisfaction : Eco Car and 3) Outstanding Initial Quality Satisfaction : PPV.

“Honda” wins 3 awards; 1). Outstanding Brand Image : Trusted Brand (Honda has won this title for 7 consecutive years) 2). Outstanding Brand Image : Good Governance and 3). Outstanding Initial Quality Satisfaction : SUV.

“Isuzu” receives 2 awards, 1). Outstanding Brand Image : Fuel Economy and 2). Outstanding Brand Image : Value for Money.

“Mazda” wins 2 awards : 1). Outstanding Brand Image : Fun to Drive and 2). Excellence Award – Outstanding Brand Image : Innovation.

“Mercedes Benz” has continued received 2 titles which are Outstanding Brand Image : High Safety and Outstanding Brand Image : High Technology.

“BMW” is the winner of Outstanding Brand Image – Attractive Design.

“Ford” receives the Excellence Award – Outstanding Brand Image : Good Handling.

For automotive related product, “Shell” is the winner for Automotive Related Products : Fuel along with the Excellence Award – Automotive Related Products : Lubricant. PTT still maintains popularity and receives Automotive Related Products : Gas Station. “Bridgestone”, “Lamina”, “A.P. Honda” and “3K” are winners for Automotive Related Products : Tyre, Tinted Film, Motorcycle and Car Battery, respectively. These operators have been awarded for these titles many years.




 
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